the Teddy Bears. The British company Merrythought was founded in From till this date an embroidered, woven label  is used. The woven label .
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Holmes the present Managing Directors grandfather went into partnership with a Mr GHI Laxton to open a spinning mill in Yorkshire to quite simply manufacture mohair yarn from imported raw materials. Holmes and Lax ton decided to buy Lyons plush weaving company and realised they had to find something to do with the mohair yarns.
The Sales Director of the combined companies knew two men who were to play a vital role in the development of Merrythought. Both were keen to join Holmes and Laxton to produce Merrythought Toys and together arranged to rent space in one of Coalbrookdale's foundry buildings.
Over the years the original Merrythought factory site at Coalbrookdale now Ironbridge which was purchased from the Coalbrookdale Co in has seen considerable improvement. New buildings have been added but the large brick building built by the iron foundry in is still used today to lovingly create each and every Merrythought Toy.
One of the former Chad Valley employees who came to work at Merrythought was a remarkable lady called Florence Atwood.
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She created her own toys, translated drawings by well known artists including MGM studio's Jerry Mouse and single handily designed the entire range of 32 toy patterns for the first Merrythought line in The first company catalogue was produced in and featured the much loved Greyfriars Bobby and company's now famous line of Teddy bears beginning with Magnet Bear. Florence's second catalogue in expanded the range to include other domestic animals wild animals, animals on wheels and even dressed animals like "Toby" a Movie Toy that could be placed in different positions and hold them.
Until her health declined in Florence Atwood was chief designer for Merrythought.
Some of her characters remain as popular today as ever are still produced using the original patterns. By over people worked at Merrythought but on the 3rd September when War began the British Admiralty took over the Coalbrookdale factory buildings and used them for vital map making work.
Merrythought rented space in nearby Wellington and at the government request began to produce items for the war - Chevrons sleeve badges linings for helmets, tiny ignitor bags, gas mask bags, covers for hot water bottles and a variety of practical products made from gabardine and velour. In March Merrythought were able to restart production at the Coalbrookdale works and Mr B Tayton Holmes, son of the founder, came to the factory and with his management the factory began to expand again.
An automatic stuffing machine was brought over from America in - although it did not entirely replace hand stuffing, which still continues today. The original foundry building was improved again, a new design and showroom were erected and an office block built in the grounds.
Jacqueline Revitt is the current designer of all Merrythought's animals. The company manufactured a series of soft alpaca bear cubs, and in the mid 's Chubby Bear. Bobby Bruin and Teddy Doofings represent that new direction.
The family Bingie was made in the early years of the company. The Cheeky-model, with broad smile, got his name on the British Toy Fair in Cheeky was manufactured in different kinds of plush and in even with an open mouth. From the late 's, the company also produced toy animals based on television- and cartoon characters.
Sooty in , Winnie the Pooh in and Mr.
Welcome - Handmade Teddy Bears - Ironbridge, Shropshire, England
It almost had the same shape as the one used by Chad Valley, but yellow with a wishbone motive and written across it 'Hygienic - Merrythought - Toys'. The button usually was located in the left ear, but sometimes on the back of the bear. In that same time frame, an embroidered, woven label  was used. Label  was used from till and is a woven label with overprint.
From till this date an embroidered, woven label  is used. The woven label with overprint  was among others used for the registered Cheeky model. The characteristics of a Merrythought Teddy Bear from the 30's: The soles were mostly made of felt.